March 01, 2024

Pure Pearls Weekly Newsletter: Pearls - The Greenest Gemstone in the World



Pure Pearls Weekly Newsletter


"Next to sound judgement, diamonds and pearls are the rarest things in the world." –  Jean de la Bruyère

See What's Inspiring Pure Pearls This Week

Pure Inspiration: Fijian Pearl and Golden Tourmaline Dangle Earrings, 18K Yellow Gold, Jewelry by J. Hunter Pearls


Fijian Pearl and Golden Tourmaline Dangle Earrings, 18K Yellow Gold

Pure says: Cutting Edge

Jewelry by J. Hunter Pearls 


Pearl Science, News and FAQs - Your Questions, Answered!



Pearls A Green Gemstone With Sustainability


Hi Pearl Lovers!

Did you know that cultured pearls offer numerous benefits over natural pearls? Not only in terms of quality and affordability but also concerning sustainability.

Unlike natural pearls, which occur spontaneously in the wild and are rare to find, cultured pearls are cultivated with human intervention, making them more readily available and reducing pressure on natural pearl resources.

Throughout pearling history, people had to dive for pearl oysters, hoping against hope that the shells they plucked from the ocean beds would contain even a single pearl! Obviously not every oyster contained a pearl ... as a matter of fact, oysters RARELY contained pearls!! This situation led to overfishing of the native oyster populations, and by the early 1900s had wild oysters on the brink of extinction! 

Pearl History Pearl Diving


One significant advantage of cultured pearls is their consistent quality and availability in various shapes, sizes, and colors, meeting diverse consumer preferences.
From an environmental perspective, choosing cultured pearls contributes to sustainability efforts. Cultivating pearls reduces the need for extensive pearl diving, which can disrupt marine ecosystems and endanger marine life.
By farming pearls, the pressure on wild oyster populations is alleviated, allowing them to fulfill their ecological roles in maintaining marine biodiversity. Additionally, pearl farms often implement sustainable practices, such as using non-toxic materials and minimizing pollution, to ensure minimal environmental impact. This focus on sustainability aligns with contemporary values of responsible consumption and environmental stewardship.

Pearl Farms Environmental Sustainability

Furthermore, the cultivation of pearls provides economic opportunities for communities around the world.
Pearl farming creates jobs in coastal areas, particularly in developing countries where alternative livelihood options may be limited. These jobs support local economies and empower communities by providing stable income sources.
Additionally, some pearl farms engage in social responsibility initiatives, such as education programs and healthcare services, further benefiting the well-being of local populations. By choosing cultured pearls, consumers can contribute to these positive socio-economic impacts and support sustainable development in pearl-producing regions.

Akoya Pearl Farming

In terms of quality, cultured pearls often rival or even surpass natural pearls. Through advancements in cultivation techniques and careful selection processes, cultured pearls exhibit impressive luster, surface quality, and coloration.
Moreover, since cultured pearls are grown under controlled conditions, farmers can monitor and optimize various factors, such as water quality and food supply, to ensure optimal pearl development. This level of control allows for the production of consistently high-quality pearls that meet stringent industry standards.

Triple Strand Akoya Pearl Necklace

The choice of cultured pearls offers multifaceted benefits, encompassing environmental sustainability, economic development, and superior quality.
By opting for cultured pearls, consumers not only gain access to exquisite jewelry but also contribute to the preservation of marine ecosystems and the improvement of livelihoods in pearl-producing communities.
As sustainable and ethical consumption practices continue to gain traction, cultured pearls stand out as a shining example of how innovation and responsible stewardship can coexist to create a more harmonious relationship between humanity and nature.

White South Sea Pearls Environmental Sustainability

What do you think? Is sustainability an important aspect of pearliculture to you? 

Until next time ...



Ashley M.


 The PurePearls.com Wishlist: Weekly Pearl Jewelry Spotlight




 Pure Pearls Weekly Product Spotlight: Golden South Sea Pearl and Diamond Orion Pendant



  • This exquisite pendant features an 11mm Golden South Sea pearl, handpicked for its radiant luster.
  • Hanadama pearls represent the highest quality of Japanese Akoya pearls, certified by the Pearl Science Laboratory in Japan.
  • The pearls are mounted on the finest 14K gold.
  • These earrings are packaged in a beautiful jewelry gift box.


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