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Consumer Guide

PEARL CONSUMER BUYER'S GUIDE

9 Questions to Ask When Buying Pearls


1. Are these pearls natural, cultured, or imitation?
2. How much should I expect to spend on pearls?
3. Is there a grading system for overall quality?
4. What is the shape of the pearls?
5. Do these pearls exhibit good luster or have “orient”?
6. How does the cleanliness of the surface rank?
7. What are the size of the pearls?
8. How well matched are the pearls?

ARE THESE PEARLS NATURAL, CULTURED, OR IMITATION?

Pure Pearls carries only genuine cultured pearls. Fine cultured pearls are the most popular pearls today and what you see when you go to any retail jewelry shop. Natural pearls are extremely rare due to overfishing and pollution, thus a pearl diver may dive a lifetime and only end up with a handful of pearls, in which most will probably not be very pretty.

The difference between a natural pearl and a cultured pearl is that natural pearls are a product of nature and cultured pearls are a product of nature helped along by science. A nucleus is implanted into the mollusk to stimulate nacre production and over a few years nacre builds up layer by layer ultimately creating the pearl. The nacre is the key determiner in the pearls luster. Although the pearls are cultured, this doesn’t mean they are all beautiful. In fact, many are not, especially for the larger pearls which are in the mollusk for a longer period of time and susceptible to more adverse conditions. This is why larger round cultured pearls are so round. Natural pearls and cultured pearls are produced in rivers, lakes, and bays by mollusks.

Imitation pearls, also known as “faux”, “simulated,” and “semi-cultured” are not produced in a mollusk or anything living for that matter. Many are glass, plastic, or shell beads dipped in ground fish scales and lacquered with pearlescence. It is easy to notice the difference when placing them side by side with a cultured pearl. Cultured pearls have an inner glow but imitation pearls only have a surface shine. You can also use the “tooth test” to spot an imitation pearl. If you run the pearl along the edge of your upper teeth, the genuine cultured pearl will have a gritty feel but the fake pearl will not. If you do a comparison on cultured pearls and fake pearls, the difference is very apparent. This does not work with false teeth, however.



HOW MUCH SHOULD I EXPECT TO SPEND ON PEARLS?

Considering pearls do not go out of style and can be worn with any style, we believe you should not compromise the quality of your pearl purchase! We believe you should purchase the best quality pearls you can afford within your budget. You need not spend a fortune on fine quality pearls.



IS THERE A GRADING SYSTEM FOR OVERALL QUALITY?

There is not an industry-wide grading system for pearls. For comparative purposes, many pearl companies use the A, AA, AAA system to grade cultured pearls on overall quality. Pure Pearls only offers pearls considered of the finest quality at other retail stores.



WHAT IS THE SHAPE OF THE PEARLS?

Ask the jeweler about the shape of the pearl. There are round, off-round “three-quarter round”, teardrop, and baroque shaped pearls among others. Baroque pearls can be symmetrical or asymmetrical.



DO THESE PEARLS EXHIBIT GOOD LUSTER OR HAVE “ORIENT”?

Luster is the glow that emanates from within the pearl as a result of light reflection. The higher the pearls reflective qualities, the more intense the luster. Pure Pearls offer pearls with high to exceptionally high luster with orient. Luster can range from poor, fair, medium, high, very high, or exceptionally high. Orient is the result of the nacre layers aligning perfectly on top of one another which creates a prismatic effect.




HOW DOES THE CLEANLINESS OF THE SURFACE RANK?

Cultured pearls are a product of nature, thus they all have some imperfections just as any other product of nature does. Our pearls are free of large blemishes and imperfections. There is no universal grading system for cleanliness of the pearls complexion, but generally, descriptions include “exceptional,” “very good,” “average,” and so forth. Other terms may include “flawless,” “slight imperfections, or “imperfect.” Imperfect pearls mean they have a high degree of flaws; thus, they are “poor.”



WHAT ARE THE SIZE OF THE PEARLS?

Size is a key determining factor in the price of pearls. Pearls get their size from the thickness of nacre and the size of the implant nucleus. The thicker the nacre, the more luminous the pearl. Beware the size of the nucleus because if the implant is large, the nacre will not be as thick, resulting in cracking and discoloration. Pure Pearls does not consider pearls with thin nacre acceptable and only offers high quality pearls with thick nacre. Nacre thickness can be confirmed by an expert.



HOW WELL MATCHED ARE THE PEARLS?

Pearls that are not well matched are very noticeable and do not look appealing. Pure Pearls takes extra care to match the pearls in each piece of jewelry.

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