Show your Mom (the most important woman in the world!) just how much you care. Our Mother’s Day Sale and Clearance begins officially today, Friday, April 27th! We’ve chosen a mix of tried and true favorites like our Akoya Pearl Necklace, 6.5-7.0mm and unique designer styles such as the Tahitian Pearl & Diamond Heart Pendant [...]

We finished this absolutely stunning Cherry Tahitian pearl and Diamond Rondelle necklace last week; the necklace measures 20-Inches total, 8.0-11.0mm, AA/AA+ Quality with intense Cherry and Peacock overtones, nearly Jet Black body colors. Both the rondelles and the clasp are a high polish 14K yellow, which enhances the red shades present in the pearls. We [...]

We’ve seen a lot of confusion lately over the web regarding black pearls- which are which, which to choose  and how much to spend on them, so we thought we’d jump into the hubbub and provide some quick and easy to understand explanations and photos to clear up any lingering questions… We posted this picture [...]

At Pure, we like to think of ourselves as custom jewelry specialists; occasionally we think a new design is so unique and cool, we’ve got to offer it to all our clients! This is a replica of my most recent custom design project, done for a client’s 3rd Anniversary. The braided leather choker features three [...]

We’ve got a big surprise for all our Tahitian and South Sea pearl lovers! We’re launching our 2nd Annual South Sea and Tahitian Pearl Necklace Sale today, featuring 19 round and baroque one-of-a-kind pearl necklaces that have been carefully selected for their shimmering colors, touchable luster and overall quality. Now through May 31st, that gorgeous [...]

We’ve been wanting to expand our pearl tin cup necklace selection for awhile, and this piece seemed like the perfect fit for Pure! Stylish, funky, unique and totally fun, our new Opera-length Tahitian baroque pearl tin cup is exactly what we’ve been looking for! The Tahitian baroque pearl tin cup features 15 to-die-for pearls, all [...]

Hi Ashley, Thanks again! I really do appreciate all of your help.    When you say that the pearl is “rather intense”, do you mean that in a good way? It doesn’t matter because I’m “all in” with this one. I’m just curious what a “pro” thinks. I’m excited about the wedding and will let [...]

  Great news for all those Tahitian Pearl Lovers out there- our best selling Tahitian Dangle Drop Earrings are back in stock in all your favorite sizes- 9.0-10.0mm, 10.0-11.0mm- and more- in gorgeous, AAA Quality! The new inventory features a large assortment of smooth to lightly Circled, rain-drop shaped pearls with gorgeous, metallic luster and [...]

Starting today, we have a very special, Super Secret Sale on 12 selected Tahitian Baroque and Round pearl necklaces- the sale is on a First Come, First Serve basis with only these 12 Tahitian Pearl Necklaces on offer, so definitely hurry to claim yours today! Discounts range from $45.00 off up to over $200.00 off [...]

Hi Everybody! Well this is it! In case you hadn’t noticed, I just finished marking every single one of our brand new Tahitian pearl necklaces On Sale today! That’s right- starting today, all of our new Round Tahitian pearls necklaces and our always unique Baroque Tahitian pearl necklaces in inventory are now 10% Off for a [...]