Archive for May, 2007

Graduated Necklaces vs. Non-Graduated

Tuesday, May 29th, 2007

I’ve been shopping around the Internet to find the perfect pearl necklace, and I’ve noticed almost everywhere I look that Akoya necklaces are only graduated within a half-milimeter… Can you explain why this is? 

That is a great question!  All of our Akoya strands are going to be graduated within .05mm, the smaller pearls will be in back with the largest pearls in front.  The graduated sizing has been the industry standard for many, many years and it has become very difficult to create a non-graduated, perfectly matched strand of Akoya pearls these days without it being prohibitively expensive. 

One of the reasons for all of this uniformity regarding size is the sheer volume of pearls being farmed today.  Currently, thousands of kilos of cultured Akoya pearls come to market every year from China and Japan in certain sizes (Chinese Akoya will typically be under 7.5mm and the Japanese pearls will dominate the larger-sized categories).  The non-graduated style has always been considered an ideal in pearl jewelry due to the gem’s rare nature (try and imagine purchasing a natural non-cultured pearl necklace of all the same size, color and quality; the price would be astronomical!).  Today because pearls are cultured, certain sizes and qualities are produced on-demand and this is simply the easiest way to grade, match and string pearls for the international markets with the historical ideal in mind. 

These days, to create a perfectly matched, non-graduated strand of Akoya pearls would mean taking apart an unknown amount of strands in a particular grade and size, re-matching the pearls to create one necklace and then figure out what to do with all of the left-overs!  Ouch. 

Monthly Pearl Giveaway

Tuesday, May 15th, 2007

Hi Everyone! 

We’ve launched a new tool to our PureRewards program to reward our customers even more!  After purchasing a product, customers can refer friends to PurePearls.com by sending them a FREE $10 gift certificate.  When referring friends, customers are automatically entered into our monthly giveaway for pearls. 

Start Referring your Friends by sending them a Free $10 gift certificate and Win Big!

Best,

Amanda

Custom Pearl Designs

Wednesday, May 2nd, 2007

Hi Everyone!

We get questions on a daily basis from our customers wondering if we do custom work.  The answer is “yes.”  We will try to accomodate every customer’s requests.   We do everything from special clasps, multiple strands, special designs, mystery clasps, casting, and incorporating diamonds and other gemstones.    Custom work is really important to me because like me, I know other customers may want their jewelry to be modified or completely different.     Also, we carry many things that aren’t necessarily on the site.  For example, we often custom make Tahitian and South Sea necklaces per customer request based on price range, quality and size.   We have a large array of inventory to work with and often customers want something that isn’t listed on the site.    If you have any questions about a modifying a piece or want something in particular not on the website, please do not hesitate to ask us!

Best,

Amanda