Happy New Year!! 2011 was a great year for us at Pure- we continue to build and improve on our site and our pearls at a steady and strong pace, and all of us are looking forward to the coming year with anticipation and excitement. We thought we’d set down a few of our 2012 [...]

Looking for the perfect little stocking stuffer this Holiday Season? Check out our exclusive Stocking Stuffer Special- this week only, we’re offering 10% off all Freshwater pearl stud earrings! Our classic pearl studs are an incredible value, with many sizes under $50! Treat your special someone to an unforgettable Christmas surprise they’ll enjoy all year [...]

Autumn is always a great time to indulge in warm, earthy jewel tones and what could be a better jewelry choice to compliment that palette than Golden South Sea pearls? Naturally colored Golden South Sea pearls are a bit tricky however, so here’s a few helpful tips on choosing the right tone for you. For [...]

We’ve seen a lot of confusion lately over the web regarding black pearls- which are which, which to choose  and how much to spend on them, so we thought we’d jump into the hubbub and provide some quick and easy to understand explanations and photos to clear up any lingering questions… We posted this picture [...]

Ooh la la! The latest edition of Prominent Pearl Sightings belongs to celebrity designer and stylist extraordinaire, Rachel Zoe. Looking positively Chanel-esque the other weekend at the 2nd Annual Veuve Clicquot Polo Classic on Sunday, Oct 9, at Will Rogers State Park in Santa Monica, Ms. Zoe was spotted sporting a long, flowing pearl necklace [...]

Oh my goodness- I’m so excited! PurePearls.com has been invited to donate a pair of gorgeous 14K White Gold Bezel-set Diamond and Japanese Akoya pearl earrings to My Fair Wedding on WeTV this Sunday! I may be biased, but seriously, what goes better with weddings than pearls and diamonds?! These exclusive earrings are a part [...]

Customer Question: Hey Ashley, As for pearl selection,…do you have any advice regarding the selection of silver, rose, or cream? Her wedding dress is white, not ivory or off-white.  She has brown hair, and a moderate complexion. Is rose typically most preferred?  Would silver match the best with her wedding dresss?  Is cream more versitile? Any advice [...]

I got an update from the gentleman who proposed to his now fiancee on Friday evening- it’s so romantic, and hits all the right notes: a gorgeous California sunset, a secluded beach, champagne and our pearls! Well, he tells it better than I can, so here goes… “Well, everything went so great on Friday. We [...]

Whew! I just got finished uploading our completely redesigned Pearl Grading Guide- what a project! I’m super pleased with the results though, and I hope everyone that checks it out will walk away with a better understanding of pearl grading. All the images are original- meaning that all the pearls you see pictured come directly [...]

In honor of the breaking news decision that the official color for 2011 is going to be Honeysuckle, I’ve decided that all deep pink Freshwater pearls are on sale for the month of February! Just enter in the code HONEY10 at checkout to receive an additional 10% off in savings. For all you Valentine’s Day [...]