Show your Mom (the most important woman in the world!) just how much you care. Our Mother’s Day Sale and Clearance begins officially today, Friday, April 27th! We’ve chosen a mix of tried and true favorites like our Akoya Pearl Necklace, 6.5-7.0mm and unique designer styles such as the Tahitian Pearl & Diamond Heart Pendant [...]

We finished this absolutely stunning Cherry Tahitian pearl and Diamond Rondelle necklace last week; the necklace measures 20-Inches total, 8.0-11.0mm, AA/AA+ Quality with intense Cherry and Peacock overtones, nearly Jet Black body colors. Both the rondelles and the clasp are a high polish 14K yellow, which enhances the red shades present in the pearls. We [...]

New White South Sea Baroque Pearl inventory coming soon! We just received a brand new lot of gorgeous South Sea pearl neckalces at some truly bargain prices- we can’t wait to have them photographed and added to the site, but until then, here’s a little taste of one of the largest, prettiest White South Seas necklaces [...]

You’ve asked for them, and we’ve delivered. View our brand new selection of Clip-On, non-pierced earrings in every pearl type and color. We’ve also created their own category in our earrings collection for easier, faster searching. We offer a wide variety of price points to suit every budget and need. Enjoy!

We absolutely adore long, luscious pearl ropes- their versatility and fun factor are unmatched in jewelry, so we were excited to note that pearl ropes have once again made it into Italian Vogue magazine. Featuring design houses such as Autore (love!), Chanel and Bucheron,   this layout is absolutely gorgeous and inspiring! Offerings include double and [...]

As promised, our new Tahitian and White South Sea pearl necklaces will be in stock and ready to take home early next week, but we thought we’d give you a small taste of some of the most intensely colorful baroque Tahitians we’ve had the pleasure of adding to our selection this time around. Many of [...]

We were contacted last October about building a very special pendant that has since been named The Blue Nine. Consisting of solid 14K yellow gold, three Akoya pearls (1 black 6.5-7.0mm and 2 white 6.0-6.5mm pearls) and a single .01ct diamond accent, this little treasure measures about 1 1/4-inches long by 1/3-inches wide, and is [...]

Happy New Year!! 2011 was a great year for us at Pure- we continue to build and improve on our site and our pearls at a steady and strong pace, and all of us are looking forward to the coming year with anticipation and excitement. We thought we’d set down a few of our 2012 [...]