Show your Mom (the most important woman in the world!) just how much you care. Our Mother’s Day Sale and Clearance begins officially today, Friday, April 27th! We’ve chosen a mix of tried and true favorites like our Akoya Pearl Necklace, 6.5-7.0mm and unique designer styles such as the Tahitian

We finished this absolutely stunning Cherry Tahitian pearl and Diamond Rondelle necklace last week; the necklace measures 20-Inches total, 8.0-11.0mm, AA/AA+ Quality with intense Cherry and Peacock overtones, nearly Jet Black body colors. Both the rondelles and the clasp are a high polish 14K yellow, which enhances the red shades

New White South Sea Baroque Pearl inventory coming soon! We just received a brand new lot of gorgeous South Sea pearl neckalces at some truly bargain prices- we can’t wait to have them photographed and added to the site, but until then, here’s a little taste of one of the largest,

You’ve asked for them, and we’ve delivered. View our brand new selection of Clip-On, non-pierced earrings in every pearl type and color. We’ve also created their own category in our earrings collection for easier, faster searching. We offer a wide variety of price points to suit every budget and need.

We absolutely adore long, luscious pearl ropes- their versatility and fun factor are unmatched in jewelry, so we were excited to note that pearl ropes have once again made it into Italian Vogue magazine. Featuring design houses such as Autore (love!), Chanel and Bucheron,   this layout is absolutely gorgeous and

As promised, our new Tahitian and White South Sea pearl necklaces will be in stock and ready to take home early next week, but we thought we’d give you a small taste of some of the most intensely colorful baroque Tahitians we’ve had the pleasure of adding to our selection

We were contacted last October about building a very special pendant that has since been named The Blue Nine. Consisting of solid 14K yellow gold, three Akoya pearls (1 black 6.5-7.0mm and 2 white 6.0-6.5mm pearls) and a single .01ct diamond accent, this little treasure measures about 1 1/4-inches long

Happy New Year!! 2011 was a great year for us at Pure- we continue to build and improve on our site and our pearls at a steady and strong pace, and all of us are looking forward to the coming year with anticipation and excitement. We thought we’d set down

This has easily claimed the prize for the coolest, chicest picture of a pearl ring of all time! It’s Dakota Fanning and her sister, sharing a sisterly secret. The black and white coloring makes the pearl stand out even more beautifully. We say at Pure that a pearl ring is

Looking for the perfect little stocking stuffer this Holiday Season? Check out our exclusive Stocking Stuffer Special- this week only, we’re offering 10% off all Freshwater pearl stud earrings! Our classic pearl studs are an incredible value, with many sizes under $50! Treat your special someone to an unforgettable Christmas